Traxon Technologies closes LEDs 2011 speaker interview series
19 October 2011
Finn O'Brien is Field Project Manager for Traxon Technologies-An OSRAM Company. O'Brien has been a part of the team since March 2011, and serves the Traxon USA's Southeast region. With a key role on the Project Management team, O'Brien's duties include specifying Traxon & e:cue's dynamic lighting and control products based on output, color, control, and other design requirements. He manages the technical specifying and execution of projects ranging from small-scale, to those of multi-million dollar values, and interfaces with owners, architects, lighting designers, and contractors from project specification through engineering, installation, and commissioning.
Finn will be sharing more of his thoughts on-site at LEDs 2011 during the "Fixture Manufacturers Panel Discussion: Addressing Challenges and Reliability at the Fixture Level." Register today to make sure you're there!
On the shelves of Big Box stores "Lighting Facts" on labels are evident on retrofit lamps, how do you foresee the consumer understanding these labels?
The "Lighting Facts" label is a great way to communicate technical information, but it requires a very savvy consumer to make sense of it. The consumer will understand these labels over time as manufacturers make efforts to educate the consumer about why the listed details matter. An educated consumer base is always better for business!
Are color temperature and efficiency tradeoffs understood or relevant to the consumer?
This is a technical challenge for the manufacturers. Consumers don't really understand this tradeoff. They may notice differences in the performance specifications and manufacturers should probably leave it at that in terms of informing the consumer. LED technology is changing fast so this discrepancy may be relevant for only a short period. Consumer tastes regarding color temperature may also render the point moot.
How is your company addressing these challenges?
Traxon has a great relationship with customers because we get involved in projects very early. We have the opportunity to meet the client and educate them through the specification process and support them during and after installation. This allows us to usher them through all of the important decisions without overwhelming them with the nuances of this new and varied lighting technology.
How is your company finding ways to "build a better mousetrap" in the era of patents and IP for lighting?
Like any other company that wants to build a long term successful and sustainable business we listen to what our customers want. As we develop products to meet those needs we aggressively search for ways to protect our innovations and capitalize on them. But, the end game is to serve the customer with high quality products. Our IP strategy just helps us get there.
The industry is trying many techniques to accelerate end user adoption of LEDs, from new topologies (like remote phosphor) to common LED package sizes. From your point of view, what is the most effective way to increase adoption? Education! LEDs are the big buzzword in the industry and customers are demanding LED products. However, they don't always know what they want or even why they want it. LED products will be adopted as we educate the consumer base. Products will be deployed in the field and people will see them being used and will get used to the vocabulary that surrounds this new technology. As the technology proves its usefulness everyone will get on the LED train!
What are you looking forward to at LEDs 2011?
Bringing consumers and manufacturers together. This is where the manufacturer can educate the consumer and the manufacturer can learn more about what the customer needs.
Register TODAY for LEDs 2011!