Ruud Lighting takes a look at the entire scope of solid state lighting
05 October 2011
Eric Haugaard is the Director of Product Technology for Ruud Lighting Inc. including the BetaLED division, a position he has held for the past six years. Previously, Eric was Engineering Manager of New Product Development for 11 years, and Mechanical Design and Product Development Engineer for seven years.
Eric will be sharing more of his thoughts on-site at LEDs 2011 during the "Fixture Manufacturers Panel Discussion: Addressing Challenges and Reliability at the Fixture Level." Register today to make sure you're there!
On the shelves of Big Box stores "Lighting Facts" on labels are evident on retrofit lamps, how do you foresee the consumer understanding these labels? Are color temperature and efficiency tradeoffs understood or relevant to the consumer? How is your company addressing these challenges?
Ruud Lighting has remained a strong advocate for the Lighting Facts program since its inception. In cases where the Lighting Facts label is incorporated in a retail point-of-purchase environment, the information provided helps the consumer identify the performance characteristics of the product in a way that is simple and meaningful. This allows the consumer to select the appropriate products for their intended application, at greatly reduced risk. The color graphics indicating the products color temperature performance is just one of the very useful pieces of information contained on the label. For consumers that want to gain a better understanding of the Lighting Facts label and all of the performance characteristics it provides, we recommend visiting the Lighting Facts website at www.lightingfacts.com. We believe that consumer education is a vital component to building and sustaining the Solid State Lighting market for BetaLED and all LED brands.
How is your company finding ways to "build a better mousetrap" in the era of patents and IP for lighting?
Ruud Lighting has been developing luminaires around various incumbent light source technologies for decades. In the past, the value proposition of the products was somewhat dependent on the "commodity nature" of the light source technologies being incorporated. For example, specialty type lamps that could be incorporated into a luminaire solution for generally enhanced performance benefits, were often times not considered because of uncertainty in required servicing costs, reliability, lamp availability, etc. Solid State lighting has changed all of that. Through our BetaLED product line, we incorporate a "total systems approach" and focus first on designing a highly optimized light engine. One of the first critical steps in the process is selecting the best LED package (LED lamp) to yield the best overall performance and value for the applications and environments the products are intended for use in. This flexibility allows us to design luminaires in ways never before possible. New possibilities in design and innovation translate directly into new possibilities for invention and patent protection. To avoid possible conflicts, Ruud Lighting, like most reputable companies, begins the IP processes as early in the new product development cycle as possible.
The industry is trying many techniques to accelerate end user adoption of LEDs, from new topologies (like remote phosphor) to common LED package sizes. From your point of view, what is the most effective way to increase adoption?
As manufacturers of BetaLED products, we continue to evaluate the entire scope of Solid State lighting technology possibilities. Techniques like remote phosphor have obvious challenges and opportunities depending on what is most important for the intended lighting application. Accelerating the adoption of any technique, requires accurate and reliable performance and evaluation data for the technologies being considered and a comprehensive understating of the benefits along with the possible risks.
What are you looking forward to at LEDs 2011?
I'm looking forward to witnessing another year of advancement in Solid State lighting, well beyond the predictions made in the past by the lighting industry skeptics. I'm also excited about networking with many of the industry professionals I have had the pleasure of interacting with, at LEDs, in the past.